Admissions
Gober
I don’t remember anything being out of the ordinary before I fainted—just the familiar, heady feeling and then nothing. When I came to, they were wheeling me away to the ER. That was the last time I went to the hospital for my neurology observership. Not long after, I crossed “doctor” off my list of post-graduate career options. It would be best, I figured, if I did something for which the day-to-day responsibilities didn’t make me pass out.
Back at the drawing board, I reflected on my choices. The first time around, my primary concern was how I could stay in school for the longest amount of time possible. Key factors were left out of my decision: I had no interest in medicine, no aptitude for the natural sciences, and, as it quickly became apparent, no stomach for sick patients. The second time around, I was honest with myself: I had no idea what I wanted to do.
My college graduation speaker told us that the word “job” comes from the French word “gober,” meaning “to devour.” When I fell into digital advertising, I was expecting a slow and toothless nibbling, a consumption whose impact I could ignore while I figured out what I actually wanted to do. I’d barely started before I realized that my interviewers had been serious when they told me the position was sink or swim. At six months, I was one toothbrush short of living at our office. It was an unapologetic aquatic boot camp—and I liked it. I wanted to swim. The job was bringing out the best in me and pushing me to do things I didn’t think I could do.
I remember my first client emergency. I had a day to re-do a presentation that I’d been researching and putting together for weeks. I was panicked and sure that I’d be next on the chopping block. My only cogent thought was, “Oh my god. What am I going to do?” The answer was a three-part solution I know well now: a long night, lots of coffee, and laser-like focus on exactly and only what was needed.
Five years and numerous emergencies later, I’ve learned how to work: work under pressure, work when I’m tired, and work when I no longer want to. I have enough confidence to set my aims high and know I can execute on them. I’ve learned something about myself that I didn’t know when I graduated: I am capable.
The word “career” comes from the French word “carrière,” denoting a circular racecourse. Perhaps it shouldn’t surprise me then, that I’ve come full circle with regards to law school. For two college summers, I interned as a legal associate and wondered, “Is this for me?” I didn’t know if I was truly interested, and I was worried that even if I was, I wouldn’t be able to see it through. Today, I don’t have those fears.
In the course of my advertising career, I have worked with many lawyers to navigate the murky waters of digital media and user privacy. Whereas most of my co-workers went to great lengths to avoid our legal team, I sought them out. The legal conversations about our daily work intrigued me. How far could we go in negotiating our contracts to reflect changing definitions of an impression? What would happen if the US followed the EU and implemented wide-reaching data-protection laws?
Working on the ad tech side of the industry, I had the data to target even the most niche audiences: politically-active Mormon Democrats for a political client; young, low-income pregnant women for a state government; millennials with mental health concerns in a campaign for suicide prevention. The extent to which digital technology has evolved is astonishing. So is the fact that it has gone largely unregulated. That’s finally changing, and I believe the shift is going to open up a more prominent role for those who understand both digital technology and its laws. I hope to begin my next career at the intersection of those two worlds.