Self-study
Support Pizzerias are the only restaurants that routinely record the names, addresses, and menu selections of their customers. ██████ ██ ██████████ █████ █████ ████ ███ ██████ ████████ ████████ ████████ ███ ██████████ ██████████ ██████████ █████████ ███████ ███████████ █████████ ████ ███████████ ████ ██ █████ ████████████
Summary
Pizzerias use direct-mail marketing better than other restaurants. Why? Pizzerias are the only restaurants that frequently record the names, addresses, and menu selections of their customers, and with that information, they can identify regular, average, and infrequent customers.
Missing Connection
The conclusion is about utilizing direct-mail marketing, but the premises say nothing about direct-mail marketing.
How to get from the premises to the conclusion? Based on the premises, we know that pizzerias routinely collect the names, addresses, and menu selections of their customers. We can infer the conclusion if we assume that restaurants that regularly collect this data utilize direct-mail marketing more effectively than do other restaurants.
21.
Which one of the following, ██ ████████ ███████ ███ ██████████ ██████████ ██ ██ ████████ █████████
a
Restaurants other than █████████ ██████ ██████ ████████ ████████ ████████ ███ ██████████ ██████████
This says nothing about direct-mail advertising, so it can’t be right. The conclusion is about direct-mail advertising, yet the premises never even raise the subject of direct-mail advertising. The correct answer choice must bridge this gap.
b
For restaurants, utilizing ███████████ █████████ ████████ ███ ██████ ██████████ ███ ████ ██████████ ██ ██ █████ ████ ██████████
(B) tells us what it takes to utilize direct-mail advertising, but it doesn’t explain why pizzerias utilize direct-mail advertising more effectively than other restaurants, so it doesn’t help the argument’s conclusion to be properly inferred.
c
For restaurants, the ██████████████ ██ ████████ ████████ ███ ██████████ █████████ █████████ ████████ █████████ ███ ██████ ██████████ ███ ████ ██████████ ██ ██ █████ ████ ██████████
This says nothing about direct-mail advertising, so it can’t be right. The conclusion is about direct-mail advertising, yet the premises never even raise the subject of direct-mail advertising. The correct answer choice must bridge this gap.
d
Utilizing direct-mail marketing ██ ██████ ██████████ ███ ███████████ ████ ██████ ████████ ████████ ████████ ███ ██████████ ██████████
(D) tells us why direct-mail marketing is rarely beneficial for some restaurants but it doesn’t explain why pizzerias utilize direct-mail marketing more effectively than do other restaurants.
e
Restaurants that routinely ██████ ██████ ██████████ ███ ████ ██████████ ██ █████ █████████ ██████ ███████ ███████████ █████████ ████ ███████████ ████ ██ ███ █████ ████████████
According to the premises, pizzerias routinely record the names, addresses, and menu selections of their customers. If (E) is true, we can infer that pizzerias always utilize direct-mail marketing more effectively than do other restaurants, which is the argument’s conclusion.