Self-study
People aged 46 to 55 spend more money per capita than people of any other age group. ██ ██ ██ ████████ ████ ████ █████████ █████████ ████████ ████████ ██ ███████████ ████ █████ ██████ ███████████ ██ ██████ ████ ██ ███ ██████ ███████ █████ ███ ████ █████████ █████ ██████████ ███████████ █████ ████ ███ █████ ██ █ ██████████ ███████████ ████ ███████ ████████ ██ ███ ██████ ██ ██████ ████ ██ ███ █████ ███ ███ ██ ████████ ██ ██ ████████ ██ ████ █████
"Surprising" Phenomenon
People aged 46-55 spend the most money of any age group, but TV advertisements are aimed almost exclusively at the 25-under group.
Objective
Advertisers have to have some rationale behind their seemingly irrational advertising strategies. The right answer will likely be a hypothesis that explains a difference in consumer behavior between the 25-and-under and 46-55 age groups. This difference must suggest that advertising to the 25-and-under group is more effective, to the extent that advertisements should be almost exclusively aimed at them.
13.
Which one of the following, ██ █████ ████ █████ ██ ███████ ███ ████████ █████ ██████ ██████
a
The expense of ██████████ ███████████ █████ █████ ██ ███████ ███ █████████ ██ ██████ ██████ ███ ███ ████ ██████ ██ ████████ █████ █████████
This still doesn't tell us which age group is most likely to purchase the advertised products. We would need to know that the products being advertised are intended for the 25-under group, but the stimulus doesn’t tell us that.
b
Advertising slots during ████ ████████ ██████ ██████ ████ ███ ████ ████ ███████████ █████ ██████ ███████ ███████ █████ ███████ ██████████ ███ █████ ███████
The stimulus doesn't tell us which age groups watch which TV shows, so this doesn't help us. Even if we assume that young people watch sitcoms, we still don't know why those advertising slots are considered more valuable.
c
When television executives ██████ █████ █████ ██ ██████ ████ ██ ██ █████████ ██ █████ ██ ███ ██████ ███████ █████ ██████ ████ ██ ███ ██████
The advertisers don’t care which shows are renewed. They care how old the audience who sees their advertisement is, but this doesn’t explain why they care.
d
Those who make █████████ █████ ██████████ ███████████ ███████ ████ ██████ █████ ████ ██ ██████ █████ ██████ █████ ██████ ███████
According to TV advertisers, advertisements are only effective for audiences 25 and under, hence why advertisers prefer to target them in ads. This perfectly explains the surprise in the stimulus.
e
When companies advertise ████████ ████████ ██ █████ ██████ ████ █████ █████████ ██ ██████ ████ ██ ███ █████
We don’t care about print media. We need to know why TV advertisers almost exclusively target a group that doesn't have the most money, and this doesn't help us with that.