Self-study
Some advertisers offer certain consumers home computers free of charge. ██████████████ ████ ████████████ ██ ███ ██████████ ███████ ████████ ████ ███ ██ ████ ██ █████████ ███ ███ █████████ ██ ██████ ███ █████████ ███████████ █████ █████ ████████ ████████ ██ ████ ██ ███ ████████████ ████████ ████ ██ ████████ ██ ████ ████████ ███████████ ████ ██████████ ████████ ███ ██ ███ ██████████ ██████████ ███ ███████████ ███ ██████ ██ █████ ███ █████████ ███ ████ ███████ ██ ███ █████████ █████ ████ ██████ ████ ████ ███████ █████████ ██ ██████████ ██████████
Summary
Some advertisers offer free home computers to certain consumers. Ads play continuously on these screens. Information about consumers’ browsing patterns is sent to advertisers, allowing them to transmit information that fits the consumers’ interests. Advertisers can afford to offer these free computers because of the increased sales generated by precise targeting of ads.
Strongly Supported Conclusions
Many consumers who use the free computers purchase products advertised to them on their computers.
25.
Which one of the following ██ ████ ████████ █████████ ██ ███ ███████████ ██████
a
At least some █████████ ███ ███ █ ████████ ███████ ████ ██ ██████ ██ ███████████ ███ ████████ ███ ████████ █████ ████ █████ ██ █████████ ████ █████ ███████████ ████ ████ █████ ██ ████ ███ ███ ███ ████ █ ████████ ██ ██████ ███ █████████
This is strongly supported because we know that the ads are tailored to those consumers and we know that the computers generate additional revenue from sales that offsets the cost of the computer.
b
No advertisers could █████ ██████████ ████ ████ ████ █████████ ████ ██ ██████ ██ █████████ █████ ████ █████ █████████ ██ ██████ ███ █████████
This is unsupported because there may be other schemes advertisers could use to figure out consumers’ interests outside of internet browsing patterns.
c
There are at █████ ████ █████████ ███ ██████ ███ ████████ █████ █████████ ███████ ████ ██ ██████ ██ ███ ███████████ ███ ████ ██ ████ ███ ███ ███ █████ █████████ ██ ██████ ███ █████████ █████ █████ ██████ ██ ███ █████ ██ █████████ ████ █████ ████████████
This is unsupported because it could be true that some of the consumers would have spent a lot of money on advertised products whether or not they had the free computers.
d
The advertisers would ███ ██ ████ ██ █████ ███ █████████ ██████████ ████ ██ ██████ ██ ██████████████ ████ ██████████ █████████ ███ █████████ ██ ███ ██████████ █████ ███ ███ ████ ████████████ ██████ ███ ██████████ ███████ ████████ ████ ████ ██ ████
This is unsupported because it could be true that the advertisers would be able to offer the computers free of charge even if the ads played most of the time, but not continuously, across the screens when in use.
e
Consumers who use █ ████████ ███████ ████ ██ ██████ ██ ███ ███████████ ███ █████████ ██████ ██ ███████ ████ ██████ ███████████ █████ █████ ████████ ████████ ████ ██ ███ ████████████
This is anti-supported because is implied that the reason the computers are free is because they serve as a way for advertisers to collect information from browsing habits to send tailored ads to consumers.