When a chain of service stations began applying a surcharge of $0.25 per purchase on fuel paid for by credit card, the chain's owners found that this policy made their customers angry. ██ ████ ███████ ███████ ██ ██████ █████ ███ █████ ██ ████ █ ████████████ ██████ ███ ████ █ █████ ████████ ██ █████████ ██████ ████ █████ █████████ ████ ████ ███████ ████ ████ ███████
A chain of service stations charged a $0.25 fee for fuel purchased with a credit card, but their customers reacted with anger. The chain decided to instead raise the overall price of fuel and offer customers a $0.25 discount for paying with cash. Customers were happier with this policy.
People may react differently to two equivalent situations which are framed differently.
Analysis by AlexandraNash
Which one of the following ███████████████ ████ ███ █████████ █████████ █████ ████ ███████ ███████████
People usually adopt ███████ ███████ █████████ █████████ ███ ████████ ███ ███ ███████ █████ ████████
People's perceptions of ███ ████████ ██ █ ██████ █████████ ██████ ██ ███████ ████ ██████ ████████ ████ ███████████
People usually become █████████ ████ ███████████ █████████ ███████
People often change █████ █████ █████ ██████ ████ ██ ███ ████ ███████████ ███████████ ██ █████ ██████
People's evaluations of █ █████████ █████████ ██████ ████ ██ ███ █████████ ██████ ████ ██ ███ ██ ██ █████████ ██ █████