Advertisers typically prohibit graphic designers from signing their works because the purpose of a graphic design is to draw attention to an advertised product or service, not to the designer. ████████████ ██ ██ ██████ ████ ███████ █████████ ███ ██████ ██████████ █████████ ██████████ █████████ ███████ ██████ ██ ██████ ██ █████████ ██ ████ █████████ ███████████ ███ █████ █████
The first sentence gives us context: advertisers typically don't let graphic designers sign their work, because the point of a graphic design is to highlight the product, not the designer. This is background information that sets up the author's argument.
The word "nonetheless" signals a pivot. Despite the common practice of keeping designers anonymous, the author believes graphic designers should not remain anonymous. That's the author's conclusion. Why does the author believe this? Because anonymity undermines effective graphic design by making it hard to hold designers accountable for their work.
So the argument structure looks like this:
- Context: Advertisers usually prohibit designers from signing their work because the design should draw attention to the product.
- Conclusion: It's better that graphic designers not remain anonymous.
- Premise: Anonymity undermines effective graphic design by making accountability difficult.
Notice that the conclusion is a value judgment: the author is telling us what should be the case. The premise, by contrast, describes a consequence of anonymity. The premise supports the conclusion because if anonymity hurts design quality, that's a reason to think anonymity isn't desirable.
The conclusion is
For Main Conclusion questions, be careful to distinguish between the conclusion and the premise that supports it. Here, the claim about anonymity undermining effective design is why the author holds the conclusion. It's the support, not the thing being supported.
Analysis by Kevin_Lin
Which one of the following ████ ██████████ █████████ ███ ███████ ██████████ █████ ██ ███ █████████
Prohibitions against graphic ██████████ ███████ █████ █████ ███ ██████ ██ ████████████
In advertising, the ███████ ██ █ ███████ ██████ ██ ██ █████ █████████ ██ ██ ██████████ ███████ ██ ███████ ██████ ████ ██ ███ █████████
It is not █████████ ████ ███████ █████████ ██████ ██████████
Graphic design is ████ ████ █████████ ██ █████████ ██ ███ ████ ██ ███████ ██████████
Holding graphic designers ███████████ ███ █████ ████ ██ █████████ ████ █████ █████████ ███ ██████████