Self-study
Cable TV stations have advantages that enable them to attract many more advertisers than broadcast networks attract. ███ ████████ █████ ████████ ███ ████ ██ ██████ ██████████ █████████ ████ ███████ █████ ███████ ██ ███████ ███████ █████████ ████████ ████ █████ █ ███████ ██ ████████████ █████ ███ ████ █████ █████ ███████████ █████ ████ ███ █████████ ███████ ████ ███████ ██ ██ ██████████ ██ ███████ ███████ ██████████ █████ █████████████ ████ █████ ████████ ████ ████████ █████████ ████ █████████████ ████████████
Summary
There are many advantages that allow cable TV stations to attract more advertisers than broadcast networks. They can target specific audiences with 24-hour news, sports, or movies, while broadcast networks need to provide a mix of programs. They can also charge lower advertising rates since they receive money from subscriber fees. Also, many cable channels have expanded globally with international programming.
Strongly Supported Conclusions
Broadcast networks aren’t subsidized by viewers through subscriber fees.
Some advertisers prefer to run their ads on stations with viewers who watch 24-hour news, sports, or movies.
Some advertisers prefer to run their ads on a station with lower advertising rates.
Some advertisers prefer to run their ads on a station that has expanded worldwide.
Note: We’re seeking the answer choice that is not supported.
3.
The statements above, if true, ███████ ███████ ███ ████ ██ ███ █████████ ███████
a
Some broadcast networks ███ ██ ██████ ██ ███████ ██████████
Unsupported. The stimulus tells us that many cable stations have expanded worldwide and that this is an advantage that they have over broadcast networks. It does not discuss whether any broadcast networks can be viewed in several countries.
b
Broadcast networks do ███ ████ ██ ██████████ ████ ████ ████████
Strongly supported. Cable stations receive money from subscriber fees and this is an advantage that they have over broadcast networks. We can conclude then that broadcast networks do not rely on subscriber fees from viewers.
c
Low costs are █████ ██ █████████ ██████ ███ ███████████ ██ █████████ █ ███████ ██ ███████ ██ █████ ██ ███ █ ██ ███
Strongly supported. Cable stations can attract many more advertisers than broadcast networks in part because they can charge lower advertising rates. We can thus conclude that advertising rates are important to advertisers who are deciding which network to run an ad on.
d
Some advertisers prefer ██ ████ ███ ███████████ ██ ███████ █ █████████ █████████
Strongly supported. We are told that worldwide expansion is an one advantage that allows cable stations to attract more advertisers than broadcast networks. Thus, we can conclude that some advertisers prefer to have the opportunity to address a worldwide audience.
e
The audiences that ████ ███████████ ██████ ██ ██████ █████ ███████ ████ █████████
Strongly supported. Cable stations can target audiences with 24-hour news, while broadcast networks cannot. This is advantageous to cable stations in attracting advertisers. Thus, some advertisers must prefer to target audiences that watch 24-hour news stations.