There are some basic conceptual problems hovering about the widespread use of brain scans as pictures of mental activity. ββ βββββββ ββ βββββββ βββββββββ ββββ ββββββββ ββ ββββββββββ β βββββ βββββββ β βββββ ββββ ββ βββββββ ββ βββββββββ ββ ββ ββββββ ββ ββ β βββ ββ ββββββ ββββββ βββ βββββ βββ βββββ ββ βββββββββββββββ βββ ββββββββββββ ββββββββ βββ βββ ββ ββββββββββββ ββ ββββββββββ ββ β βββββββββββββ βββββββββ ββββ ββ βββββββββββ βββ
ββ βββ ββ ββββ ββ ββββ βββββββ ββββββ βββββββββ βββ βββ ββββββββ βββββββββ ββββ ββββββββββ βββ βββ ββββββββββββ ββββ βββββββββββ ββββββββ ββββββββββββ βββββββ βββββ ββββββββ ββββ ββββββ ββββ ββββββββ βββββββββ βββ βββββββ ββββββ βββββββββ βββ ββββββ ββ ββ ββββββββββ ββ β ββββ βββββββ ββββββ ββββββββ ββββ ββ βββββββββββ ββββββββββ βββ ββββββ βββ
βββ ββ ββββ ββββββββ ββ βββ βββββββ ββββββ ββ ββββ ββ ββββββ βββ βββ βββ βββββββ βββ βββ ββββ ββββ βββββ βββββ βββ ββ βββββ ββββββ ββββββββββββ βββββ ββββ ββββββ βββ ββ ββββββββ ββ βββββββ βββββββββ ββββββ βββ
βββ βββββββββββ βββββββ ββββ βββββββ βββββββββββ βββββββ ββ ββββ ββββ ββββββ ββββββββ βββ ββββ ββββ βββ ββββββ βββββ ββ ββββββ ββ ββββ βββββββββββ β βββββ ββββββββββ ββ ββββ ββββββββββ ββββββββββββ ββ βββββ ββ ββββββββββββ βββββ βββββ ββββ ββββββββ βββ βββ βββ βββββββββββ βββββ ββββββββββ ββββ βββββββββββ ββββββ ββββββββ ββββββββ ββββββ ββ βββ βββββ ββ βββββ βββ βββββ βββ βββββββ ββββββ ββ ββββ ββββββββββ ββββββββββ ββ ββββ βββββββ ββ ββ βββββββββββ ββ ββββ ββ βββ ββββββββ ββ βββ βββββββββββ βββββββ
Which one of the following ββ ββββ βββββββββ ββ βββ ββββββ ββ βββββ ββββ βββββ ββ βββββ ββββββββ βββ βββββββββ ββββββββββββ ββ βββββββββ ββ βββ ββββ βββ βββββββββββ
One particular district ββ βββ ββββ βββββ βββ βββ βββ βββββ ββ ββ βββββββββ βββββ βββββββ ββ βββ βββββ βββββ βββ ββββ βββ βββββββ ββββ βββββββββ
Itβs not clear how (A) involves subtracting out a baseline measurement in order to measure the level of change in something. Perhaps we could subtract the typical margin of voting from the unusually large margin observed in this case? But even if we interpret (A) in this way, the difference between the typical margin of voting and unusually large margin isnβt being associated with some circumstance β the author doesnβt try to attribute the difference in margin to some activity or other thing that might produce a greater margin of votes in that district.
A store launched β ββββββββ βββββββββββ ββββββββ βββ βββ ββ ββββββββ ββ ββββββββ ββββ ββββββ βββ βββββββ ββ βββ ββββββββββββββ ββββββββ ββββ βββ ββββββ βββββββββ
This is the most analogous. There was an increase only during the summer β in other words, if you subtract the baseline level of sales throughout the year before the campaign from the level of sales throughout the year after the campaign, we see additional sales over the previous year only during the summer (just as we see increased oxygen use only in certain parts of the brain during a cognitive task). We interpret this as showing that the campaign affected only the summer shoppers (just as we interpret fMRIs as showing that mental activity is associated only with the parts of the brain showing an increase in oxygen use).
Much more of βββ βββββ ββββββ ββ ββββ ββ ββββββββββββ βββββββββ ββββ ββ βββββββββββ ββββββββββ ββ ββ ββ βββ ββββββββββββ ββββββ ββββ ββ ββββββββ ββββ ββββββββ ββββ ββββββββ ββββββ
Itβs not clear how (C) involves measurement of a change in something through the subtractive method. Weβre not subtracting some baseline level of water use from the water use of agricultural customers. Rather, (C) involves a comparison of water use between agricultural customers and residential customers. In addition, the (C) doesnβt involve an interpretation of the difference in water use as being associated with something else. For example, (C) doesnβt say that the excess water use of agricultural customers must be due to something that affects only agricultural customers.
Internet traffic is βββββββ ββββββ βββ βββββββ ββββββ ββ ββββ ββββββββ βββββββ ββββββ βββββ ββββ βββββ ββββββββββ ββ βββββ ββββββ ββββ ββ ββββββ ββββββββββ
Itβs not clear how (D) involves measurement of a change in something through the subtractive method. Weβre not subtracting some baseline level of internet traffic from the amount of traffic in the evening. In addition, (D) doesnβt involve an interpretation of the difference in internet traffic as being associated with some specific circumstance. Rather, (D) makes a conclusion about βmostβ internet traffic during the evening; this isnβt a conclusion about the difference between evening internet traffic and baseline internet traffic.
The cheetah is βββ βββββββ βββββββ ββββ ββββββ ββββ βββ βββββ ββββββββββ ββ ββββ ββββββββ ββββββ ββββββ βββββββ ββββ ββββββ ββββ ββββ ββββββββββ
Itβs not clear how (E) involves measurement of a change in something through the subtractive method. Weβre not subtracting the cheetahβs baseline level of speed from its top speed, for example.
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