No need to feel embarrassed, you will do everything through LSAC.org, the same website that you used to sign up for the LSAT. If you log into your account, click on the "Apply" tab. This will give you instructions for purchasing the Credential Assembly Service (which you pay for in addition to the individual school application fees/waivers), for adding schools and filling out their applications, uploading PS and any other essays, electronically requesting LORs and transcripts, and submitting your applications. Good luck with your cycle!!