If the author concludes, without justification, that only two options exist, that's called a false dilemma. In this case, the author says that it's important to maintain profitability, and based on that premise alone, concludes that only two options remain.

If the author had opened the passage with a statement of fact (e.g., "There are only two ways to win at Game X..." - ie: as a PREMISE), we would have to accept that as true. The author presents a premise and concludes that there are only two options (attempting to base this conclusion on insufficient evidence).

If an author concludes, based on evidence that is insufficient, that only two choices remain, that is a false dilemma.

Hi - is this still the same / not certain how to find the pinned question, as it seems format has changed. Can you assist?