PTB.S3.P2 Correctness - Fairness?

weil ill be damned

Curious what people think about this question. The second rationale is essentially that a punishment should fit the severity of the crime. Applied to the answer choices, we are to understand that we are not looking for an exact match, but rather a consistent parallel form of reasoning.

So, rationale: punishment = severity of crime.
A: Correctness = fairness
B: Correctness = what society deems correct
C: Correctness = consequences + inherent fairness
Correctness = consequences + intuitive rightness
E: Correctness = consequences

Curious on why A is the best answer. Fairness? Is this because attaching fairness to the correctness of an action is consistent with determining the severity of a punishment on the severity of the crime? There's no clear linkage.