I had to unsubscribe from many schools, but now only a few from lower ranked schools pop through on occasion. The way they handle this stuff is proof that law school admissions is a business, though, which is why rankings are so important.
1. EmploymenTTTTT
2. $$
3. Clinics, programs, etc.
4. Location
5. Rankings, although I think this may go hand in hand with employment since better schools tend to have better employment numbers.