LSAT 155 – Section 2 – Question 20

LSAT 155 - Section 2 - Question 20

November 2019

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Question
QuickView		 Type Tags Answer
Choices		 Curve Question
Difficulty		 Psg/Game/S
Difficulty		 Explanation
PT155 S2 Q20
+LR
Sufficient assumption +SA
Conditional Reasoning +CondR
Link Assumption +LinkA
A
4%
148
B
26%
157
C
2%
150
D
21%
157
E
47%
163
150
161
172
 +Hardest 145.934 +SubsectionMedium

Social observer: Advertising agencies are willfully neglecting the most profitable segment of the market: older adults. Older adults control more of this nation’s personal disposable income than does the rest of the population combined. Therefore, advertising agencies can maximize their clients’ profits if they gear their advertisements mainly to older adults.

Summary
The author concludes that if ad agencies gear their ads mainly to older adults, then they can maximize their clients’ profits. This is based on the fact that older adults control most of this nation’s disposable income.

Missing Connection
We have no compelling reason to believe that targeting older adults will maximize profits. Sure, older adults may control most of the nation’s disposable income. But that doesn’t imply that ads targeted toward them will get them to spend more money than ads targeted toward other groups.
To make the argument valid, we want to establish the following relationship:
If ad agencies target their ads toward a group of people who control most of this nation’s personal disposable income, that will maximize their clients’ profits.

A
Older people generally have larger incomes and have had longer to accumulate resources than younger people.
This might explain why older people control most of this nation’s personal disposable income. But (A) doesn’t establish that targeting ads toward this group of people will maximize profits. Older people might not spend as much in response to ads compared to other groups of people.
B
No company can maximize its profits unless it markets its products primarily to a population segment that controls most of this nation’s personal disposable income.
(B) establishes that if a company does NOT market its products toward a population that controls most of the disposable income, then a company will NOT maximize its profits. But we’re trying to establish that if a company DOES gear its ads toward a population that controls most disposable income, that it CAN maximize its profits.
C
Advertising that is directed toward the wealthiest people is the most effective means for a business to improve the reputation of its products.
(C) can establish that a particular advertising strategy would do the best to “improve the reputation” of a company’s products. But this doesn’t establish what can maximize profits.
D
No advertising agency that tailors its advertisements mainly to an audience that does not control much of this nation’s personal disposable income will maximize its clients’ profits.
(D) establishes that if you tailor your ads to people who don’t control a lot of disposable income, you won’t maximize clients’ profits. But we’re trying to establish companies CAN maximize profits by targeting a certain group.
E
Any advertising agency that gears its advertisements mainly to a population segment that controls 50 percent or more of this nation’s personal disposable income will maximize its clients’ profits.
Older adults control more than 50% of the nation’s disposable income (because they control more than does the rest of the population combined). (E) establishes that gearing ads toward this group of people will maximize profits.

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LSAT PrepTest 155 Explanations

Section 1 - Logical Reasoning

Section 2 - Logical Reasoning

Section 3 - Reading Comprehension

Section 4 - Logical Reasoning

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