Self-study
Conclusion Humorous television advertisements are the only effective ones. ███ ██ █████████ ██ ████████ ██ ████ ███ ████ ███████ ████████ ██████████ ██ ████ ████ █████ █████████ ████ ██████ ███ █ ███████ ██ ██ █████████ ████ ██████████ ███ ██ █████████████ ██ ██ █████████ ██ ████ ██████ ███ ████████
Summarize Argument
The author concludes that humorous ads are the only effective ones. He supports this with the following premises:
(1) If something is humorous, it will attract people’s attention and allow a message to be conveyed.
(2) If an ad is effective, it must convey its message.
Identify and Describe Flaw
This is the cookie-cutter flaw of confusing necessary and sufficient conditions. We know effective ads convey a message (and so they also can convey a message) but the author then assumes that they must be humorous. In other words, he treats “humorous” as necessary for “can convey” when it’s really only sufficient.
He argues that if an ad is effective, it must be humorous, since humorous ads can convey a message. But what if other ads, like emotional ads, can also convey a message? In that case, humorous ads might not be the only effective ones.
Analysis by EleanorRoberts
3.
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a
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b
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c
It treats a █████████ █████████ ███ ██ ███████████████ █████ █████████ ██ ██ ██ ████ █ ██████████ ██████████
d
It uses two ██████ ██ ███ ████ ███████████ ███████ ███████████████ █████
e
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