Self-paced
Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.
10.
Which one of the following most logically completes the argument?
a
use little if any written prose in their advertisements
We don’t know if advertisers will use little prose. We only know that pictures help more than prose to develop a positive attitude about something.
b
try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose
We don’t know what types of products advertisers are likely to advertise. We only know something about the way in which advertisers are likely to advertise products generally.
c
place their advertisements on television rather than in magazines
We don’t know where advertisers are more likely to advertise. We only know that they are likely to advertise using pictures.
d
highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product
We don’t know what approach, if any, advertisers are likely to take towards competing products.
e
create advertisements containing pictures of things most members of the target audience like
Advertisements containing pictures that most members of the target audience like are likely to result in those people developing positive attitudes towards whatever is being advertised.