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Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.
10.
Which one of the following most logically completes the argument?
a
use little if any written prose in their advertisements
b
try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose
c
place their advertisements on television rather than in magazines
d
highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product
e
create advertisements containing pictures of things most members of the target audience like