PT130.S3.Q20

PrepTest 130 - Section 3 - Question 20

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The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. ███ ████████████ ███ ████████ █████████ ██ ███████ ███████ █████ ██ ███ █████ ███████ ████ █████████████ ██ █████████ ███ ██████ ███ █████████ █████████████

Summary

Supermarkets are designed so that customers must walk through the whole store to pick up a loaf of bread, passing tempting displays along the way. However, this strategy can alienate customers. We know this because, in surveys, shoppers list inconvenience as their top reason for disliking supermarkets.

Strongly Supported Conclusions

Some strategies for improving sales can also have negative effects.

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20.

Which one of the following ████████████ ████ ███ ███████ ████ █████████ ███████████

a

Supermarkets should focus ██ █████████ ███ ████ ██ ████████ ████ █████ ██ █ ██████ █████

b

Alienation of customers ██ ███ ████ ███ █████████

c

Even well-thought-out plans ███ █████

d

Distracting customers is ███ ████ ███ █████████

e

Manipulation of people ███ ████ █████████ █████████████

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