The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. βββ ββββββββββββ βββ ββββββββ βββββββββ ββ βββββββ βββββββ βββββ ββ βββ βββββ βββββββ ββββ βββββββββββββ ββ βββββββββ βββ ββββββ βββ βββββββββ βββββββββββββ
Supermarkets are designed so that customers must walk through the whole store to pick up a loaf of bread, passing tempting displays along the way. However, this strategy can alienate customers. We know this because, in surveys, shoppers list inconvenience as their top reason for disliking supermarkets.
Some strategies for improving sales can also have negative effects.
Analysis by AlexandraNash
Which one of the following ββββββββββββ ββββ βββ βββββββ ββββ βββββββββ βββββββββββ
Supermarkets should focus ββ βββββββββ βββ ββββ ββ ββββββββ ββββ βββββ ββ β ββββββ βββββ
Alienation of customers ββ βββ ββββ βββ βββββββββ
Even well-thought-out plans βββ βββββ
Distracting customers is βββ ββββ βββ βββββββββ
Manipulation of people βββ ββββ βββββββββ βββββββββββββ