@Kevin_Lin That makes sense. Thank you Kevin!

I'm working through the fast track lesson series and I'm now noticing that both those lessons and this cheat sheet skip over "principle" questions. Is there a reason for this?

@OfirRiskovich I picked the wrong answer for the same reason, but looking back it makes sense.

If we negate E, that would mean that emotional connection has 0 effect on donations. Good or bad effect notwithstanding, the argument relies on emotional connection having some kind of effect on money raised.