Hey! Just browsing LR forum posts and saw no one responded to this. I wrote an explanation here: https://7sage.com/discussion/#/discussion/26042/pt-1-s3-q18-please-help
they can benefit from setting generous benchmarks for executives' salaries. for example, microsoft's ceo can be like: _"hey y'all. look at apple. tim cook gets paid $$$$. what do you think about bumping my salary up to $$$$? i'm microsoft's ceo."_