LSAT 113 – Section 3 – Question 05

LSAT 113 - Section 3 - Question 05

June 2002

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Question
QuickView		 Type Tags Answer
Choices		 Curve Question
Difficulty		 Psg/Game/S
Difficulty		 Explanation
PT113 S3 Q05
+LR
+Exp
Strengthen +Streng
Net Effect +NetEff
Math +Math
A
5%
159
B
1%
150
C
4%
162
D
7%
159
E
83%
167
131
144
158
 +Medium 146.265 +SubsectionMedium

Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.

Summarize Argument
TV executives argue that advertising will be no harder to sell next fall than last fall. This is because, despite the increase in price per advertisement, advertisers will still profit from TV advertising.

Notable Assumptions
The TV executives assume that the cost of running advertisements won’t also increase. Assuming advertisers are operating on the margins, even a minor uptick in expenses combined with the 10-15% increase would make advertising unprofitable. Alternately, the TV executives may assume that the 10-15% increase is counterbalanced by something else (i.e. increasing viewership).

A
Most costs of production and distribution of products typically advertised on television are expected to rise 3 to 7 percent in the next year.
This weakens the TV executives’ argument. Everything’s getting more expensive, so advertising might be one place to cut costs.
B
The system for rating the size of the audience watching any given television advertisement will change next fall.
No matter how the audience is “rated,” the audience will nevertheless be comprised of the same number of people. We care to know if that audience is growing, but this doesn’t tell us anything about that.
C
Next fall advertising time on television will no longer be available in blocks smaller than 30 seconds.
This says that in all likelihood, some advertisers must commit to longer advertisements than they’ve previously ran. This would make advertising more difficult to sell, thus weakening the TV executives’ argument.
D
The amount of television advertising time purchased by providers of services is increasing, while the amount of such time purchased by providers of products is decreasing.
We don’t care who buys the advertising.
E
A recent survey has shown that the average number of hours people spend watching television is increasing at the rate of 2 percent every two months.
Viewership is increasing. By the end of the year, viewership will be 12% higher than the start of the year. That mostly or totally offsets the advertising price increase for advertisers on a per-viewer basis.

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LSAT PrepTest 113 Explanations

Section 1 - Reading Comprehension

Section 2 - Logical Reasoning

Section 3 - Logical Reasoning

Section 4 - Logical Reasoning

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