LSAT 126 – Section 4 – Question 07

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Curve Question
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Explanation
PT126 S4 Q07
+LR
+Exp
Most strongly supported +MSS
Causal Reasoning +CausR
Rule-Application +RuleApp
A
4%
160
B
7%
158
C
2%
156
D
64%
165
E
23%
159
145
156
168
+Harder 147.084 +SubsectionMedium

Packaging is vital to a product’s commercial success. For example, the maker of a popular drink introduced a “new, improved” version which succeeded in blind taste tests. However, customers did not buy the product when marketed, mainly because the can, almost identical to that used for the earlier version of the beverage, made consumers expect that the new product would share certain features of the old, an expectation not satisfied by the new product.

Summary
The stimulus discusses the importance of packaging for a product's commercial success. It gives an example of a popular drink that introduced a "new, improved" version. It succeeded in blind taste tests but failed in the market because the packaging was almost identical to the earlier version. This led customers to expect the new product to share certain features of the old, an expectation that was not satisfied.

Strongly Supported Conclusions
Commercial success depends on the packaging of a product (necessary condition).
If the packaging of a product creates expectations it does not meet, it will not succeed.

A
Proper product packaging is more important than the quality of the product.
This comparative statement is too strong to support. While the passage says that packaging is “vital,” there is no evidence that it is more important than the quality of the product. The quality can be just as (or more) vital.
B
Products generally succeed in the market if they are packaged in a manner that accurately reflects their nature.
This is too strong to support. The stimulus does not give information about when/how products “generally” succeed. All we know is that this product failed because its packaging did not satisfy its expectations.
C
Changing the packaging of a product will not improve the product’s sales unless the product is also changed.
There is no support for this. The stimulus does not discuss the effects of solely changing packaging without changing the product.
D
To succeed in the market, a new product should not be packaged in a way that creates expectations that it does not meet.
This directly addresses the reasoning. The stimulus says that packaging is “vital” to a product’s commercial success. Thus, if a product is to succeed, it must not be packaged in a way that creates unfulfilled expectations (exactly what the example drink does).
E
An improved version of an existing product will sell better than the earlier version unless the improved version is packaged like the earlier one.
This is too strong to support. There is no guarantee that an improved version of a product will sell better if it is packaged differently.

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