LSAT 146 – Section 3 – Question 18

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PT146 S3 Q18
+LR
Main conclusion or main point +MC
Causal Reasoning +CausR
Net Effect +NetEff
A
1%
154
B
3%
155
C
47%
167
D
39%
162
E
9%
160
157
165
173
+Hardest 146.758 +SubsectionMedium


J.Y.’s explanation

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For consumers, the most enjoyable emotional experience garnered from shopping is feeling lucky. Retailers use this fact to their advantage, but too often they resort to using advertised price cuts to promote their wares. Promotions of this sort might make bargain-minded consumers feel lucky, but they cut into profit margins and undermine customer loyalty.

Summarize Argument
Retailers make use of advertised price cuts to attract consumers more often than they should. Why are such price cuts a problem? Because they lower profits and undermine customer loyalty.

Identify Conclusion
The conclusion is the author’s stance on retailers’ behavior: “too often they resort to using advertised price cuts to promote their wares.”

A
Feeling lucky is the most enjoyable emotional experience garnered from shopping.
This is context that helps to explain retailers’ motivation for using price cuts in the first place. This claim doesn’t receive support from anywhere else in the stimulus, so it cannot be the conclusion.
B
Retailers take advantage of the fact that shoppers enjoy feeling lucky.
This is context that helps to explain retailers’ motivation for using price cuts in the first place. This claim doesn’t receive support from anywhere else in the stimulus, so it cannot be the conclusion.
C
Advertised price cuts are overused as a means of gaining retail sales.
This accurately paraphrases the main conclusion. The author believes that retailers use advertised price cuts “too often” in order to attract sales.
D
Using advertised price cuts to promote retail products reduces profit margins and undermines customer loyalty.
This is the author’s premise. These two downsides of using advertised price cuts support the conclusion that such price cuts are used more often than they should be.
E
Making consumers feel lucky is usually not a good formula for retail success.
This is an overgeneralization of the main conclusion. The author merely concludes that one specific way of making consumers feel lucky—namely, advertised price cuts—is used too often. She doesn’t raise any concerns with the broader principle of making consumers feel lucky.

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