Support Using rational argument in advertisements does not persuade people to buy the products being advertised. ██████████ ███████████ ███ ███████ ████████ ████████ ████ ███████████ ███████ ██ ███████ ██ ██████████████ ████ ████████ ██████ ██ ███ ███ ████████ █████ ███████████
The author concludes that nonrational, emotional appeals will succeed in advertising. His reasoning is that rational arguments do not succeed.
The author observes that a sufficient condition (using rational argument) triggers a necessary condition (failed advertising). He then assumes he can negate both conditions: not using rational argument leads to successful advertising. But negating both sides of a conditional statement is not automatically valid. Here, it’s still possible that the nonrational emotional appeals are also unsuccessful advertisements.
Consider the analogous flawed argument: if it’s an apple, it’s edible. Therefore, if it’s not an apple (e.g. if it’s a grape), it’s inedible.
Which one of the following ████████ ██████ █████████ ████ ███████ ██ ███ ██████ █████████ ██ ███ ████████ ██████
People who ask ██████ ███ ██████ ███ ████████ ██████████ ██████ ███ ███ ███ ███ ███ ██████████ ██ █████ ███████ ███ █████ █████ ███ █ ██████
In the past, ██████ ███ ████ █████ ██ █████ █████ ████████ ██ ██████████ ████ ████ █████ ███████ ██████████ ██ ███ ███████ ██████ ███ ███ ██ █████ █████ ████████ ██ ██████████ ████ ████ █████ █████
Using a computer ███ ███ ████████ █████████ ███████ ███████ █████ ████████ ██████ ███ ███ ██ ███████ █████ ███████ ██████ ██ █████ █ █████████
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