In response to Joanna’s claim that the only way for a company to succeed after bankruptcy is to return to producing the same goods and services, Ruth concludes that this claim is incorrect. As evidence, Ruth points out that the Kelton Company, once a mining operation, operates a successful waste-management concern following bankruptcy.

Ruth counters the position held by Joanna. She does this by presenting a counterexample that contradicts Joanna’s claim. If the Kelton Company operates a successful business model different from its original business model, then it can’t be true that the only way for a company to be successful after bankruptcy is to return to their original business model.