Harrold Foods is attempting to dominate the soft-drink market by promoting "Hero," its most popular carbonated drink product, with a costly new advertising campaign. βββ ββββββ βββββββ ββββ βββββ ββ βββ βββββββ ββ ββ βββββββ ββ βββ ββββββββββ ββββββ βββββββ βββββββββ βββ βββββββ βββββ βββ βββββββ ββββ ββββ ββββ ββ βββββββ ββ βββ βββββ ββ β ββββββ βββ ββ βββββββββββ ββββββββ ββ ββββ βββββββ βββββββ βββββ βββββββββ βββ ββββββ βββ βββ ββββ ββββ ββββββββ βββ βββββββ ββββββ βββββ ββ βββββ ββ ββββββββ ββ ββ βββ
The author concludes that Harrold Foods already dominates the market and would only need to maintain current market share to continue to be dominant. This is because consumers surveyed believe that Harrold's drink 'Hero' dominates the market, and any product with over 50% of market sales is considered dominant.
The argument treats consumer opinion as fact. It relies on a survey showing that many people believe Harrold Foodsβs product is dominant, but fails to establish that the product actually holds a majority of market sales. Consumer opinion about whether a product is dominant doesn't reveal the product's sales numbers.
The argument commits which one ββ βββ βββββββββ ββββββ ββ ββββββββββ
failing to exclude βββ βββββββββββ ββββ ββββ βββββββ ββ ββ βββ ββββββ ββ β βββββ ββββββ βββββββββ βββ ββ ββββ ββ βββ βββββ ββ ββββ βββββββββ
mistaking a condition ββββββββ ββ β βββββββ ββββββ ββ ββ ββββββ βββ β βββββββββ ββββ ββ ββββββ ββ ββββββββββ ββ βββββββββ ββββ ββββββ
treating the failure ββ βββββββββ ββββ β βββββββ βββββ ββ βββββ ββ ββββββββββ ββ β βββββββββββββ ββββ ββββ βββββ ββ ββββ
taking evidence that β βββββ ββ ββββββββ ββ ββ ββββ ββ ββββββββββ ββββββββ ββββ βββ βββββ ββ ββ ββββ ββββ
describing survey results ββββ ββββ ββββββββ ββ βββ ββββ ββ ββ ββββ βββ βββββ ββ ββββββ ββ βββ ββββββ ββ ββββ