Fishing columnist: When an independent research firm compared the five best-selling baits, Support it found that Benton baits work best for catching trout. ██ █████ █ █████ ███ ███████ ██ ███ ███ ███ ████ ████████████ █████ ██ ████ ██████ ███ ████████ █████ ██ █ ████████ ████████ ███████ ███ █████ ██████ ███ ███ ████ ███████ ████ █ ██████ █████ █████ ███████ ████ ████ ██████ ██ ███ ████ ████ ███ ██████ ███ ██ ███████ ███ ██████
The columnist concludes that Benton is the best bait for anyone who is fishing for trout. Why? Because an independent research firm found it to be the best of the 5 top-selling baits in an experiment. The experiment was conducted by top anglers who fished for speckled trout in a pristine northern stream.
This is the cookie-cutter flaw of making a hasty generalization. The columnist concludes that Benton baits are universally the best for catching trout. But his basis for doing so is an experiment that only measures the five top-selling baits, only tests them in a pristine stream with top anglers, and only attempts to catch speckled trout.
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The test cited by the columnist only examined the five best-selling baits. A less popular bait could be more effective—which would undermine the conclusion.
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The test cited by the columnist was conducted by expert anglers. If ordinary anglers differ from experts, we can’t be sure the results will apply to them.
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The test cited by the columnist only examined a pristine northern stream—results might different in non-pristine, non-northern streams.
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The columnist does consider this possibility: the test compared the five best-selling brands of bait.
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The test cited by the columnist only examined speckled trout. Bait efficacy might differ for other varieties of trout.