Self-paced
Support Consumers seek to purchase the highest quality at the lowest prices. █████████ ████ ██ ███ █████ ████████ ████ ███████ █████████ ██████████ ██ █████████ ██████████ █████████ ████ █████ ███████ ███ ████ ███████ ███ ███ ██████ █████ ████ ██████████ ██ █████████
Summary
The author concludes that if companies don’t offer the best quality and don’t offer the lowest price, they’ll eventually go bankrupt. As support, she says that if companies don’t offer products that attract consumers, they’ll eventually go bankrupt. She also says consumers want high quality at the lowest prices.
Missing Connection
The author says companies without products that attract consumers will go bankrupt, but she doesn’t link "attractive products" to "low prices and best quality."
To get from her premises to her conclusion, she must assume that products that are neither the best quality nor the lowest price will not attract consumers. This guarantees that companies without these products will go bankrupt.
Note: Just because consumers want high quality at low prices doesn't mean products that aren't the best quality nor the lowest price won’t attract consumers.
13.
The conclusion above follows logically ██ █████ ███ ██ ███ █████████ ██ ████████
a
No company succeeds ██ █████████ █ ███████ ████ ██ ████ ███████ ██ ███████ ███ ██████ ██ ██████
Just because products can’t be both the highest quality and the lowest price doesn’t mean that products that are not the best quality nor the lowest price will not attract consumers. (A) doesn’t guarantee the conclusion and doesn’t say anything about attracting consumers.
b
Products that are ███████ ███████ ██ ███████ ███ ██████ ██ █████ ██ ███ ███████ ██████████
If products that are neither highest in quality nor lowest in price don’t attract consumers, and businesses that don’t have products that attract consumers will go bankrupt, this guarantees that companies that don’t have the best quality and don’t have the lowest prices will go bankrupt.
c
Any company that ██████ ██████ ███ ███████ ███████ ██ ███ ██████ █████ ████ █████ ███████████
We need information about what kind of company will go bankrupt, not about what kind of company will avoid bankruptcy. Also, (C) tells us nothing about whether products that are neither the best quality nor the lowest price will attract consumers.
d
Some consumers will ███ ████████ ██ █████████ █ ███████ ██████ ███ ██ █████ ████████
The fact that some consumers won’t buy from a company out of loyalty doesn’t establish a connection between products that are neither the best quality nor the lowest prices and products that attract consumers. (D) tells us nothing about attracting consumers or about bankruptcy.
e
No company is ██████ ████ ███ ██████ ███ ███████ █████ ████ ███████ ██ ████ ████████ ████████
This is saying that if a company goes bankrupt then it failed to meet consumer demands. But it doesn’t tell us anything about what causes bankruptcy. (E) doesn’t guarantee the conclusion that companies that don’t offer the best quality and don’t offer the lowest prices will go bankrupt.