Executive: We recently ran a set of advertisements in the print version of a travel magazine and on that magazine's website. ██ ████ ██████ ██ ███ ███ ██████ ███████████ █████ ████████ ████████ ██ ███ █████ ████ ████████ ██ █████ ████ ████████ ████████ ██ ███ ███ ██ ███ ███████ ███ ████ ████ ███████ ████ ██ ███████ ███ ███████ ████ ██ █████████ ████ ████████ ████████ ██ ███ █████ ███ ███ ████████ █████ ███ ██ █████
The executive concludes that consumers’ response to a recent run of print ads in a magazine was probably below the average response to print ads. In support, the executive points out that the consumer response to digital ads on the magazine’s website was below the average response to digital ads.
The executive draws an analogy between two similar cases (print ads and digital ads) to justify drawing conclusions about one based on evidence from the other. This is how the executive comes to a conclusion about the response to the print ads based on response statistics from the digital ads.
The executive's reasoning does which ███ ██ ███ ██████████
bases a prediction ██ ███ █████████ ██ █ ██████████ ██ ███████████ █████ ███ █████████ ██ ████ ████████████ █████
uses information about ███ ███████ █████████ ██ ██████ ██ █ ███████ ████ ██ ████ █ ██████████ █████ ███ ███████████ ██ █ ██████████ █████ ██ ████ ████
infers a statistical ██████████████ ████ ██████ █████ █ █████ ██████ ██ ████████ █████████
uses a case ██ █████ ██████ ████████ ██ █████████ ██ ████ █ ██████████ █████ ██ █████████ ████ ██ █████ ██████ ████████ ██ ███████████
bases a prediction █████ ██████ ██████ ██ █████ █████ ██████ ██████████ ██████