PT128.S3.Q7 > Question

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The author concludes that in the future, TV advertisers would be more effective by targeting over-65 consumers, rather than 18-to-25 consumers. This is because the average discretionary income of those over 65 will soon be greater than that of people who are 18-to-25.

The author assumes that there aren’t other factors relating to over-65 consumers that might offset the significance of their higher discretionary income. What if, for example, people over 65 tend to spend less money on purchases than people 18-to-25, despite having a higher average discretionary income?

This only means TV advertisers would need to change which shows they advertise on. But this doesn’t suggest targeting the over-65 consumers might not be better than targeting the 18-to-25 group.

This points out that, compared to the 18-to-25 group, the over-65 group is less susceptible to advertising designed to create brand loyalties. So, even though the older group might have more money to spend, it may be more difficult to change their minds about what brand to buy.

The premise already establishes that the average discretionary income of those over 65 will soon be greater than that of young adults. So, even if young adults’ income will go up, we still know it will be lower than the over-65’s income.

This strengthens the argument by establishing a connection between higher discretionary income and potential effectiveness of ads.

This strengthens the argument by ruling out the possiblity that the number of over-65 people is significantly lower than the number of 18-to-25 people, which could have been a factor weighing against targeting the over-65 group.

PrepTest 128 - Section 3 - Question 7

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