Computer store manager: Support Last year we made an average of 13 percent profit on the high-end computer models—those priced over $1,000—that we sold, Support while low-end models—those priced below $1,000—typically returned at least 25 percent profit. █████ █████ ██ █ █████ ██ ███ ████ ██████ ██ ███ ███████ ███ █████ ██ ██████ ████ ████ ███████ ███████ ████ █████ ████████ ███ ████████ █████ ██ █████ ████████ ████ ██ ████ ███████ ██████ ██ ████ ██ ███ ██ ████ ██ ██ █████ ████ ████ █████ ████████ ██ ██ █████████ ██ ████ █████
The manager concludes that the store should only sell low-end computers because they bring in more money as a percentage of their price, and the total number of units sold would likely remain the same as the number sold when the store sells both high-end and low-end models.
The problem with this argument is that it only establishes the models’ profit percentages and not the total earnings from the sales. If the high-end models are significantly more expensive, then a lower percentage margin would still earn the store significantly more money per sale. For example, 13% of a $1,000 model ($130) is far more than 25% of a $100 one ($25).
The reasoning in the manager's ████████ ██ ██████████ ██ █████████ ██ █████ ███ ██ ███ █████████ ████████
The argument fails ██ ████████ ███ ███████████ ████ ███ █████ ██████ ██ ████ ████████ ████████ ██ █████████████ ██████ ████ ███ █████ ██████ ██ ████ ███████ █████████
The argument fails ██ ███████ ███ ███████████ █████ ███████ ███ █████ █████████████ ███ █████ ████ ██ ████ ████████ ██████ ██ ███████ ██████ ████ █████
The argument ignores ███ ███████████ ████ ████ █████████ ███ ████ ████ █ ████████ █████ █████████ ██ ████████ █ ███████ █████ ███ ██ ██████████ █ ████████ ██████
The argument presumes, ███████ █████████ ██████████████ ████ ███ ████ █████████ ██ ████████ ███ ████████ █████ ██████ ██ ██████████ ████████
The argument fails ██ █████████ ████ ██████ █████ ██ ███████ █████████ ███ ███ ██ ███ ████ ██ ████ ██████