Subscription pricing
passage 3
P1
Some critics of advertising have assumed that the creation of false needs in consumers is the principal mechanism underlying what these critics regard as its manipulative and hegemonic power. ███
Critics' perspective ·
Advertising is manipulative because it creates false needs in consumers
Basis of critics' perspective ·
Marcuse's theory
Advertising creates false needs that people satisfy, but satisfying these false needs doesn't contribute to well-being.
P2
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Expand on Marcuse's theory ·
Satisfying the false need for consumer items doesn't satisfy real needs
Consumers might think that buying stuff satisfies real needs, but it only satisfies false needs.
P3
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Author's critique ·
Distinction between real and false needs doesn't really exist
If Marcuse is right, then people wouldn't be able to separate real needs from the needs created by advertising. (This is a setup for a contrapositive argument. The author's about to say that people can distinguish these needs.)
P4
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Support for author's critique ·
Consumers can identify desires created by advertising
Advertising is regulated, and people can rationally respond to it. They're not just tricked by ads. They can even get enjoyment from the ads and from buying stuff.
Concession ·
Buying advertised products doesn't give the exact emotional feeling that the ads promise
Author's Response ·
But that doesn't mean buying advertised products can't genuinely fulfill some needs
Passage Style
Critique or debate
17.
The author states that Marcuse ████████ ████ ███████████
a
base many of █████ ████████████ ██████████ ██ █████████████ ████████ ████████
b
appeal to people's ████ █████ ██ █████ ██ ██████ █████ █████
c
are restricted to █ ██████ ██ ███████████ ███████████ ██████████████
d
exaggerate the consumer's ████ ███ ███████████ ███████████████
e
deny that the █████ ████ ██████ ██ ██████ ███ ████ ████ ████ █████ █████