The makers of Activite, a natural dietary supplement, claim that it promotes energy and mental alertness. ██ ████ ██ █████ ██████ ████ █████ █ ███████ ██████ ██ ████████ ████ ██ ███ ██████████ ████████ ████████ ████ ██ ██████████ █████ █████████ ██ █████ ███ ██ ██ ███ █████████ ████████ ██ ████ ████ ██ ██████
The author hypothesizes that Activate is effective. This is because the makers of Activate offer a free month’s supply to customers, which they wouldn’t do if Activate was ineffective.
In order for the free sample to be in the company’s interest, the author assumes that the makers of Activate don’t get any benefit from the free sample, besides having potential customers try their product. Any hidden benefit, such as an investment agreement the company signed or an advertising contract woven into the shipping arrangement, would weaken the author’s argument.
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