When a chain of service stations began applying a surcharge of $0.25 per purchase on fuel paid for by credit card, the chain's owners found that this policy made their customers angry. ██ ████ ███████ ███████ ██ ██████ █████ ███ █████ ██ ████ █ ████████████ ██████ ███ ████ █ █████ ████████ ██ █████████ ██████ ████ █████ █████████ ████ ████ ███████ ████ ████ ███████
A chain of service stations charged a $0.25 fee for fuel purchased with a credit card, but their customers reacted with anger. The chain decided to instead raise the overall price of fuel and offer customers a $0.25 discount for paying with cash. Customers were happier with this policy.
People may react differently to two equivalent situations which are framed differently.
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