Conclusion Selling syndicated reruns of a popular network television program while the program is still running on the network can lead to decreased revenues for that network. βββ ββββββ βββββββββ ββ ββββ β βββββ ββββ ββ βββββ ββββ βββ ββββ ββ βββ βββββββββββ ββββββ βββββββ βββ ββββββββ βββββββββ βββ βββββββ βββ βββββββ ββ β ββββββββββ βββββ ββββββββ β ββββββ βββββ βββββ ββββ ββββ ββ βββββββ ββ βββ ββββββββ ββββ βββ ββββ βββββββββ ββ ββββββ βββ ββ βββββββββ ββββββββ ββββββ βββ ββββ ββββββ ββββββ ββ βββββββββ βββββββ ββββ βββ βββββ βββββββββ βββββββββ
The author concludes that selling the right to air reruns of a network TV show while new episodes are still coming out can decrease revenues for the network. The reasoning is that while selling the rerun rights brings in a lot of money, ratings typically drop for the new episodes that are coming out.
One assumption is that ratings are positively correlated with revenue. The premise is that when there are simultaneously reruns and new episodes, ratings for the new episodes drop. The conclusion is that revenue will thus decrease. We need a bridge that lets us conclude that lower ratings will mean less revenue.
Another assumption is that the drop in ratings is significant enough to outweigh the βgreat deal of revenueβ from selling rerun rights. It could be that the ratings decrease reduces revenue by less than the benefit from rerun rights.
The argument depends on assuming βββββ βββ ββ βββ ββββββββββ
Programs that are ββββ ββββ βββββββββββ βββββ ββββ ββ ββ ββββββββββββ ββββ ββββ βββ ββββββ ββ βββββββ βββββ
A drop in βββββββ βββ β ββββββββ ββββββ ββ βββ βββββββββ βββββββββ
The price of βββββββββββ ββββββ ββββββββ ββββ ββββββββββββ βββ βββ βββββββββ ββββββββ βββββββ
The audience of β βββββββ βββββββ ββββ βββββββ ββββββ βββββββββ ββββββββ ββ βββββββ
Most programs are βββββ ββββ ββββ ββββββββββββ