It is commonly held among marketing experts that in a nonexpanding market a company’s best strategy is to go after a bigger share of the market and that the best way to do this is to run comparative advertisements that emphasize weaknesses in the products of rivals. ██ ███ ████████ ██████ ███ ████ ████ ███████████ ███ ████████ █████████ ███ ████ █ ████████ ██████ ████ ███████████ ██████████████ █████ ███ ███████████ ██████ ██ ██████ ██ ████ █████████ █████████ █████ ██████████ ████████ ███ ██████ ██████ ██ ██████████ ██████ ███████ ███████ ████ ███████ ████ ██████ ████ ██████ ███ ██████ ████ ██ ████