LSAT 147 – Section 1 – Question 25

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Type Tags Answer
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PT147 S1 Q25
+LR
Most strongly supported +MSS
Net Effect +NetEff
A
63%
164
B
6%
159
C
17%
159
D
12%
157
E
1%
154
146
157
167
+Harder 147.09 +SubsectionMedium

Some advertisers offer certain consumers home computers free of charge. Advertisements play continuously on the computers’ screens whenever they are in use. As consumers use the computers to browse the Internet, information about their browsing patterns is sent to the advertisers, enabling them to transmit to each consumer advertising that accurately reflects his or her individual interests. The advertisers can afford to offer the computers for free because of the increased sales that result from this precise targeting of individual consumers.

Summary
Some advertisers offer free home computers to certain consumers. Ads play continuously on these screens. Information about consumers’ browsing patterns is sent to advertisers, allowing them to transmit information that fits the consumers’ interests. Advertisers can afford to offer these free computers because of the increased sales generated by precise targeting of ads.

Strongly Supported Conclusions
Many consumers who use the free computers purchase products advertised to them on their computers.

A
At least some consumers who use a computer offered free of charge by advertisers for browsing the Internet spend more money on purchases from those advertisers than they would if they did not use such a computer to browse the Internet.
This is strongly supported because we know that the ads are tailored to those consumers and we know that the computers generate additional revenue from sales that offsets the cost of the computer.
B
No advertisers could offer promotions that give away computers free of charge if consumers never used those computers to browse the Internet.
This is unsupported because there may be other schemes advertisers could use to figure out consumers’ interests outside of internet browsing patterns.
C
There are at least some consumers who browse the Internet using computers offered free of charge by the advertisers and who, if they did not use those computers to browse the Internet, would spend little if any money on purchases from those advertisers.
This is unsupported because it could be true that some of the consumers would have spent a lot of money on advertised products whether or not they had the free computers.
D
The advertisers would not be able to offer the computers absolutely free of charge if advertisements that accurately reflected the interests of the computers’ users did not play continuously across the computers’ screens whenever they were in use.
This is unsupported because it could be true that the advertisers would be able to offer the computers free of charge even if the ads played most of the time, but not continuously, across the screens when in use.
E
Consumers who use a computer offered free of charge by the advertisers can sometimes choose to abstain from having information about their browsing patterns sent to the advertisers.
This is anti-supported because is implied that the reason the computers are free is because they serve as a way for advertisers to collect information from browsing habits to send tailored ads to consumers.

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