PT141.S4.Q22

PrepTest 141 - Section 4 - Question 22

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Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

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22.

Which one of the following, if true, most helps to resolve the apparent discrepancy described above?

a

There has recently been increased demand at LargeCo stores for the chain's own brand of yogurt as well as for other brands of yogurt.

b

The typical shopper going to LargeCo for the purpose of buying milk does not go with the intention of also buying yogurt.

c

Shoppers at LargeCo tend to purchase the chain's own brand of dairy products more frequently than other brands of dairy products.

d

Supermarkets throughout the entire nation have experienced a sharp decrease in sales of yogurt recently.

e

Consumers tend to purchase store brands of yogurt, but purchase whichever brand of milk is least expensive.

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