PT141.S4.Q22

PrepTest 141 - Section 4 - Question 22

Show summary

Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. ████ █████ ███ ███████ ███████████ █████ █████ ███████████ ███ ███████████ █████████ █████ ██ ███ ███████████ ████ █████████ ████ ████ █████ ██ ███ ███████████ ███████

"Surprising" Phenomenon

Since the LargeCo supermarket chain started advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt, even though advertising generally has a bigger impact on consumers' brand choices for yogurt than for milk.

Objective

The right answer will be a hypothesis that provides an alternative explanation for the change in sales of LargeCo’s store-brand milk and yogurt after LargeCo started advertising its store-brand products. This hypothesis will either explain the larger increase in store-brand milk or the smaller increase in store-brand yogurt.

Show answer
22.

Which one of the following, ██ █████ ████ █████ ██ ███████ ███ ████████ ███████████ █████████ ██████

a

There has recently ████ █████████ ██████ ██ ███████ ██████ ███ ███ ███████ ███ █████ ██ ██████ ██ ████ ██ ███ █████ ██████ ██ ███████

b

The typical shopper █████ ██ ███████ ███ ███ ███████ ██ ██████ ████ ████ ███ ██ ████ ███ █████████ ██ ████ ██████ ███████

c

Shoppers at LargeCo ████ ██ ████████ ███ ███████ ███ █████ ██ █████ ████████ ████ ██████████ ████ █████ ██████ ██ █████ █████████

d

Supermarkets throughout the ██████ ██████ ████ ███████████ █ █████ ████████ ██ █████ ██ ██████ █████████

e

Consumers tend to ████████ █████ ██████ ██ ███████ ███ ████████ █████████ █████ ██ ████ ██ █████ ██████████

Confirm action

Are you sure?