From 1880 to 2000 Britain’s economy grew fivefold, but emissions of carbon dioxide, a greenhouse gas, were the same on a per capita basis in Britain in 2000 as they were in 1880.

Summary

From 1880 to 2000 Britain’s economy grew fivefold, but emissions of carbon dioxide were the same on a per capita basis in Britain in 2000 as they were in 1880.

Notable Valid Inferences

Economic growth does not always increase per capita emissions of carbon dioxide.

A
A decrease in per capita emissions of carbon dioxide never occurs during a period of economic growth.

Could be true. To say that this never occurs is too extreme. It is possible that between 1880 and 2000, per capita emissions fluctuated only to become the same at the end of the stated time period.

B
Countries whose economies are growing slowly or not at all usually cannot afford to enact laws restricting carbon dioxide emissions.

Could be true. The information in the stimulus is limited to the country of Britain. Britain’s economy grew fivefold between 1880 and 2000, and we cannot assume that this rate is slow for economic growth.

C
Economic growth initially leads to increased per capita emissions of greenhouse gases, but eventually new technologies are developed that tend to reduce these emissions.

Could be true. It is possible that between 1880 and 2000, per capita emissions fluctuated only to become the same at the end of the stated time period.

D
As the world’s population grows, emissions of greenhouse gases will increase proportionately.

Could be true. The information in the stimulus is restricted to the country of Britain. It is possible that the world’s population experienced a different overall outcome from economic growth than Britain.

E
Economic growth always increases household income and consumption, which inevitably increases per capita emissions of carbon dioxide.

Must be false. The stimulus tells us that even though Britain’s economy grew, per capita emissions remained the same. Therefore, it is not always the case that economic growth increases per capita emissions.


8 comments

Organized word-of-mouth marketing campaigns are driven by product boosters who extol a product to friends and acquaintances. A study found that these campaigns are more successful when the product booster openly admits to being part of an organized marketing campaign. This is surprising because one of the purported advantages of word-of-mouth campaigns is that consumers take a less skeptical stance toward word-of-mouth messages than toward mass-media advertisements.

"Surprising" Phenomenon
Word-of-mouth campaigns are more successful when product boosters are open about their involvement in the marketing campaign, even though it seems like such openness might undermine a supposed advantage of word-of-mouth campaigns: that consumers tend to be less skeptical of this strategy than they are of mass-media advertisements.

Objective
The right answer will give us some reason why consumers react more positively to word-of-mouth product boosters who admit that they are part of a marketing campaign. This benefit will help us understand why product boosters who are open about their affiliation are more successful, even though it may seem like this strategy would make them less trustworthy and thereby undermine a typical advantage of word-of-mouth campaigns.

A
Word-of-mouth marketing campaigns are generally used for specialty products that are not well suited to being marketed through mass-media advertisements.
The type of product being marketed doesn’t matter for our purposes. We’re interested in the general advantages of a particular marketing strategy rather than information about what type of products are being sold via said strategy.
B
Those who tend to be the most receptive to mass-media marketing campaigns are also the least likely to be influenced by knowledge of a product booster’s affiliation.
This doesn’t help us. We need to know why knowledge of a product booster’s affiliation makes campaigns more successful on aggregate, not information about a particular subset of consumers and the likelihood that they’ll be influenced by this strategy.
C
Most people who work as product boosters in word-of-mouth marketing campaigns have themselves been recruited through a word-of-mouth process.
This tells us nothing about product boosters who admit their affiliation or why they tend to be more successful than those who do not.
D
Most word-of-mouth marketing campaigns cost far less than marketing campaigns that rely on mass-media advertisements.
We don’t need to compare word-of-mouth marketing campaigns to mass-media advertisements, we need to know about word-of-mouth campaigns wherein product boosters acknowledge their affiliation vs. those in which they don’t. We also aren’t interested in costs, just effectiveness.
E
When a word-of-mouth product booster admits his or her affiliation, it fosters a more relaxed and in-depth discussion of the marketed product.
This helps explain why product boosters who admit their affiliation are more successful: their admission leads to more relaxed, in-depth discussion, which likely reduces skepticism and thereby enhances a purported advantage of word-of-mouth campaigns rather than undermining it.

5 comments