Advertisement: Anyone who thinks moisturizers are not important for beautiful skin should consider what happens to the earth, the skin of the world, in times of drought. ███████ ███████ █████████ ██ ████████ ███ ██████ ███████ █████ ███ ███████ ███ ███ ████ ██████████ █████ █████ ████ ████ █████ ████ ██████ ██ █████████ ████ ███ ███████ ██████ ██ ████ ██ █████████ ████ ██ ███ ██████████ ████████ ██ ███████ █████████ ██ ██████████ ███ ███████████████ ████████████
The advertisement concludes that the audience’s skin should be regularly moisturized. This is based on an analogy to the earth, which experiences cracking and the loss of its beauty when it is not regularly moisturized.
The advertisement’s flaw is that it uses a bad analogy: it draws a conclusion about one case based on another case that isn’t really relevantly analogous. There’s no reason to believe that a lack of moisturizing will cause the same effects for skin as for the earth, since skin doesn’t have the same material properties as the earth.
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