Harrold Foods is attempting to dominate the soft-drink market by promoting "Hero," its most popular carbonated drink product, with a costly new advertising campaign. ███ ██████ ███████ ████ █████ ██ ███ ███████ ██ ██ ███████ ██ ███ ██████████ ██████ ███████ █████████ ███ ███████ █████ ███ ███████ ████ ████ ████ ██ ███████ ██ ███ █████ ██ █ ██████ ███ ██ ███████████ ████████ ██ ████ ███████ ███████ █████ █████████ ███ ██████ ███ ███ ████ ████ ████████ ███ ███████ ██████ █████ ██ █████ ██ ████████ ██ ██ ███
The author concludes that Harrold Foods already dominates the market and would only need to maintain current market share to continue to be dominant. This is because consumers surveyed believe that Harrold's drink 'Hero' dominates the market, and any product with over 50% of market sales is considered dominant.
The argument treats consumer opinion as fact. It relies on a survey showing that many people believe Harrold Foods’s product is dominant, but fails to establish that the product actually holds a majority of market sales. Consumer opinion about whether a product is dominant doesn't reveal the product's sales numbers.
The argument commits which one ██ ███ █████████ ██████ ██ ██████████
failing to exclude ███ ███████████ ████ ████ ███████ ██ ██ ███ ██████ ██ █ █████ ██████ █████████ ███ ██ ████ ██ ███ █████ ██ ████ █████████
mistaking a condition ████████ ██ █ ███████ ██████ ██ ██ ██████ ███ █ █████████ ████ ██ ██████ ██ ██████████ ██ █████████ ████ ██████
treating the failure ██ █████████ ████ █ ███████ █████ ██ █████ ██ ██████████ ██ █ █████████████ ████ ████ █████ ██ ████
taking evidence that █ █████ ██ ████████ ██ ██ ████ ██ ██████████ ████████ ████ ███ █████ ██ ██ ████ ████
describing survey results ████ ████ ████████ ██ ███ ████ ██ ██ ████ ███ █████ ██ ██████ ██ ███ ██████ ██ ████