Self-study
Conclusion Companies wishing to boost sales of merchandise should use in-store displays to catch customers' attention. █████████ ██ █ █████████ ██████ ███████ ████ ████████ ████ ████ ████ ███ ███████████████ ███ ███ ██████ █████████ ██ ███████████ ████████████ ████████ ████ ████ ██████████ ██ █████ ██████ █████████ ██ ███ ████ ██ ███ ██████
Summary
The author concludes that companies should use in-store displays to make more sales. Her reasoning is that two-thirds of buying decisions are made while in the store.
Notable Assumptions
The author uses customers’ tendency to make in-store decisions as justification for in-store displays. But how do we know that the displays affect customers’ in-store decisions? If customers didn’t pay attention to the displays when making decisions, her reasoning would be unsound.
Therefore, the author has to assume that in-store displays have an effect on shoppers’ on the spot decisions.
Analysis by TheodoreMalter
13.
Which one of the following ██ ██ ██████████ ████ ███ ████████ █████████
a
Companies are increasingly █████ ████████ ████████ ██ █████ ██████████ ██████████
b
Coupons and direct-mail ███████████ ████ ██ ███ ████ ████ █████████ █████ ██ ████████ █████ ██ ███████████ ████ ████ ███ ████
c
In-store displays are ████ ██████ ██ █████████ ██████ █████████ ████ ██ ███ ████ ██ ███ █████ ████ ██ █████████ █████ ██████ ██████████
d
In-store displays that █████ ██████████ █████████ ████████ ███ ██████████ ████ █████████ ████ ██████ ██ ███ ████ ██ ███ ███ █████████ ████████████
e
Many of today's ████████ ███ ███ ████ ██ ███ ███████ █████████ ██ ████████ █████████