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Car companies solicit consumer information on such human factors as whether a seat is comfortable or whether a set of controls is easy to use. However, designer interaction with consumers is superior to survey data; the data may tell the designer why a feature on last year's model was given a low rating, but data will not explain how that feature needs to be changed in order to receive a higher rating.
24.
The reasoning above conforms most closely to which one of the following propositions?
a
Getting consumer input for design modifications can contribute to successful product design.
b
Car companies traditionally conduct extensive postmarket surveys.
c
Designers aim to create features that will appeal to specific market niches.
d
A car will have unappealing features if consumers are not consulted during its design stage.
e
Consumer input affects external rather than internal design components of cars.