Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. ███ ███ ███████ ██ ███████████ ███ ████ ███ ██████ ██ █ █████████ ███████████ ████ ████████ █████ ███████ ████ ████ █████ ███ ████ ███ █████ ███ ████████ ███ ███████ ██████████ ███████ █████ ███ ███████████ ████████ ███ ███ ██████████
The consultant concludes that the advertising campaign was a bad idea. He supports this by saying that LRG’s sales are down and their new products are selling especially poorly.
The consultant give no support for his assumption that the ad campaign is responsible for LRG’s low sales, nor does he consider any alternative explanations. It’s possible that LRG’s industry is shrinking, that they have a new competitor, or that the new products are unpopular because they’re just bad quality.
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