Subscription pricing
Conclusion Selling syndicated reruns of a popular network television program while the program is still running on the network can lead to decreased revenues for that network. ███ ██████ █████████ ██ ████ █ █████ ████ ██ █████ ████ ███ ████ ██ ███ ███████████ ██████ ███████ ███ ████████ █████████ ███ ███████ ███ ███████ ██ █ ██████████ █████ ████████ █ ██████ █████ █████ ████ ████ ██ ███████ ██ ███ ████████ ████ ███ ████ █████████ ██ ██████ ███ ██ █████████ ████████ ██████ ███ ████ ██████ ██████ ██ █████████ ███████ ████ ███ █████ █████████ █████████
Summary
The author concludes that selling the right to air reruns of a network TV show while new episodes are still coming out can decrease revenues for the network. The reasoning is that while selling the rerun rights brings in a lot of money, ratings typically drop for the new episodes that are coming out.
Notable Assumptions
One assumption is that ratings are positively correlated with revenue. The premise is that when there are simultaneously reruns and new episodes, ratings for the new episodes drop. The conclusion is that revenue will thus decrease. We need a bridge that lets us conclude that lower ratings will mean less revenue.
Another assumption is that the drop in ratings is significant enough to outweigh the “great deal of revenue” from selling rerun rights. It could be that the ratings decrease reduces revenue by less than the benefit from rerun rights.
15.
The argument depends on assuming █████ ███ ██ ███ ██████████
a
Programs that are ████ ████ ███████████ █████ ████ ██ ██ ████████████ ████ ████ ███ ██████ ██ ███████ █████
b
A drop in ███████ ███ █ ████████ ██████ ██ ███ █████████ █████████
c
The price of ███████████ ██████ ████████ ████ ████████████ ███ ███ █████████ ████████ ███████
d
The audience of █ ███████ ███████ ████ ███████ ██████ █████████ ████████ ██ ███████
e
Most programs are █████ ████ ████ ████████████