LSAT 106 – Section 3 – Question 09

LSAT 106 - Section 3 - Question 09

June 1999

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Question QuickView	Type	Tags	Answer Choices	Curve	Question Difficulty	Psg/Game/S Difficulty	Explanation
PT106 S3 Q09	+LR	Strengthen +Streng	A 98% 167 B 1% 157 C 1% 157 D 0% 149 E 0% 162	126 134 142	+Easiest	148.198 +SubsectionMedium

Market research traditionally entails surveying consumers about why they buy and use particular products and brands. Observational research—actually watching consumers shopping and interacting with products—is now increasingly used by market researchers to supplement surveys. Market researchers claim that observational research yields information about consumer behavior that surveys alone cannot provide.

Summarize Argument

Market researchers claim to get information from observational research, which involves watching customers while they shop, that they can’t get from traditional survey-based market research.

Notable Assumptions

Market researchers assume it’s not possible to formulate traditional surveys in a way that allows them to gather the sort of information they claim is only obtainable through observational research.

Even consumers who are unable to explain their preference for or rejection of particular brands reveal which brands they are considering by picking up and putting down products while they are shopping.

This explains why observational research provides information that survey-based research doesn’t. It allows researchers to observe what products consumers consider before buying, even when consumers can’t provide that information on surveys.

Market researchers find that consumers are almost always willing to participate in observational research for which the consumer is paid by the hour.

This is irrelevant. It says nothing about the information participants provide during observational research, and it draws no comparisons between observational research and survey-based research.

Consumers are becoming increasingly self-conscious about their buying habits, and some consumers have stopped buying some items that they normally used to buy.

This is a phenomenon market research might explain—it doesn’t explain why observations give researchers some information that surveys don’t. It doesn’t imply consumers are more likely to misrepresent their behavior on surveys than in observational studies.

Market researchers say they find data collection more enjoyable in observational research than in survey research, because observational research requires more creative judgment on their part.

This is irrelevant. It doesn’t matter how much researchers enjoy observational research unless that enjoyment somehow gives them more information about consumers—and there’s no indication it does.

Consumers are more likely to respond to oral surveys than they are to respond to written questionnaires.

Both oral surveys and questionnaires are surveys, and thus belong to traditional non-observational market research. This suggests traditional research might be more effective with oral surveys, but does not address observational research at all.

LSAT 106 – Section 3 – Question 09

LSAT 106 - Section 3 - Question 09

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LSAT PrepTest 106 Explanations

Section 1 - Logical Reasoning

Section 2 - Logical Reasoning

Section 3 - Logical Reasoning

Section 4 - Reading Comprehension

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