LSAT 126 – Section 1 – Question 13

LSAT 126 - Section 1 - Question 13

October 2008

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Question
QuickView		 Type Tags Answer
Choices		 Curve Question
Difficulty		 Psg/Game/S
Difficulty		 Explanation
PT126 S1 Q13
+LR
Resolve reconcile or explain +RRE
A
11%
158
B
1%
155
C
8%
159
D
76%
164
E
3%
158
134
147
160
 +Medium 146.126 +SubsectionMedium

People aged 46 to 55 spend more money per capita than people of any other age group. So it is puzzling that when companies advertise consumer products on television, they focus almost exclusively on people aged 25 and under. Indeed, those who make decisions about television advertising think that the value of a television advertising slot depends entirely on the number of people aged 25 and under who can be expected to be watching at that time.

"Surprising" Phenomenon
People aged 46-55 spend the most money of any age group, but advertisements are aimed almost exclusively at the 25-under group.

Objective
Advertisers have to have some rationale behind their seemingly irrational advertising strategies. The right answer will likely be a hypothesis that explains a difference in consumer behavior between the 25-under and 46-55 age groups that suggests advertising to the 25-under group is more effective.

A
The expense of television advertising slots makes it crucial for companies to target people who are most likely to purchase their products.
If the 46-55 age group spends more money than any other group, aren’t they the most likely to purchase any given product? We would need to know that the products being advertised are intended for the 25-under group, but the stimulus doesn’t tell us that.
B
Advertising slots during news programs almost always cost far less than advertising slots during popular sitcoms whose leading characters are young adults.
Presumably the sitcom slots are more expensive because they appeal to a younger audience. But why do advertisers see an advertising slot as valuable because 25-unders are likely to see it, anyway? This answer doesn’t tell us.
C
When television executives decide which shows to renew, they do so primarily in terms of the shows’ ratings among people aged 25 and under.
The advertisers don’t care which shows are renewed. They care how old the audience who sees their advertisement is, but this answer choice doesn’t explain why that is.
D
Those who make decisions about television advertising believe that people older than 25 almost never change their buying habits.
Advertisements are only effective for audiences 25 and younger, hence why advertisers target them in ads. This perfectly explains the surprise in the stimulus.
E
When companies advertise consumer products in print media, they focus primarily on people aged 26 and over.
We don’t care about print media. We need to know why advertisers almost exclusively target a group that isn’t statistically the most likely to spend money.

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LSAT PrepTest 126 Explanations

Section 1 - Logical Reasoning

Section 2 - Reading Comprehension

Section 3 - Logical Reasoning

Section 4 - Logical Reasoning

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