LSAT 128 – Section 3 – Question 07

LSAT 128 - Section 3 - Question 07

December 2008

You need a full course to see this video. Enroll now and get started in less than a minute.

Request new explanation

Target time: 0:51

This is question data from the 7Sage LSAT Scorer. You can score your LSATs, track your results, and analyze your performance with pretty charts and vital statistics - all with a Free Account ← sign up in less than 10 seconds

Question
QuickView		 Type Tags Answer
Choices		 Curve Question
Difficulty		 Psg/Game/S
Difficulty		 Explanation
PT128 S3 Q07
+LR
Weaken +Weak
Causal Reasoning +CausR
A
1%
154
B
98%
167
C
2%
154
D
0%
139
E
0%
164
129
136
144
 +Easier 145.461 +SubsectionMedium

Live Commentary

You need a full course to see this video. Enroll now and get started in less than a minute.

In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.

Summarize Argument
The author concludes that in the future, TV advertisers would be more effective by targeting over-65 consumers, rather than 18-to-25 consumers. This is because the average discretionary income of those over 65 will soon be greater than that of people who are 18-to-25.

Notable Assumptions
The author assumes that there aren’t other factors relating to over-65 consumers that might offset the significance of their higher discretionary income. What if, for example, people over 65 tend to spend less money on purchases than people 18-to-25, despite having a higher average discretionary income?

A
Consumers over the age of 65 tend to watch different television shows than do young adults.
This only means TV advertisers would need to change which shows they advertise on. But this doesn’t suggest targeting the over-65 consumers might not be better than targeting the 18-to-25 group.
B
The older a consumer is, the more likely he or she is to have already established brand loyalties.
This points out that, compared to the 18-to-25 group, the over-65 group is less susceptible to advertising designed to create brand loyalties. So, even though the older group might have more money to spend, it may be more difficult to change their minds about what brand to buy.
C
The average discretionary income of young adults is projected to rise in the near future.
The premise already establishes that the average discretionary income of those over 65 will soon be greater than that of young adults. So, even if young adults’ income will go up, we still know it will be lower than the over-65’s income.
D
The greater a consumer’s discretionary income, the more likely advertising is to encourage that consumer to buy.
This strengthens the argument by establishing a connection between higher discretionary income and potential effectiveness of ads.
E
The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
This strengthens the argument by ruling out the possiblity that the number of over-65 people is significantly lower than the number of 18-to-25 people, which could have been a factor weighing against targeting the over-65 group.

Take PrepTest

Review Results

LSAT PrepTest 128 Explanations

Section 1 - Reading Comprehension

Section 2 - Logical Reasoning

Section 3 - Logical Reasoning

Section 4 - Reading Comprehension

Get full LSAT course

Leave a Reply