1 comments

  • Thursday, Nov 24 2016

    I got this wrong the first time, and it was because I didn't identify the conclusion properly.

    The conclusion is the first sentence and it translates to "Effective Ads ---> Humorous"

    Our premises translate to "Humorous --> Convey Message" and "Effective Ads ---> Convey Message"

    C is wrong because the argument never takes a necessary condition and treats it like a sufficient condition. That would be like taking our premises and concluding "Convey Message ---> Humorous" or "Convey Message ---> Effective" -- and our conclusion is doing neither.

    But look closely: the sufficient condition in our conclusion (Effective) was also a sufficient in the premises.

    If anything, the argument treats a sufficient condition like a necessary condition. Humor is sufficient for "Convey Message" but not necessary. There could be a lot of other ways of conveying a message. To properly conclude "Effective ---> Humor" we would need humor to be necessary for conveying a message i.e. "Effective ---> Convey Message ---> Humor"

    And that's why C is wrong. It's flipping around the actual flaw. Meanwhile, A is stating the actual flaw but in plain language.

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